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How free online tools and “social running” are helping create fanatically loyal customers

July 5, 2009 by Marathon Running 

My favorite gizmo is a 3-year old GPS heartrate monitor that keeps getting more valuable to me because Garmin has recognized the value of giving me free online tools that keep me addicted to it. A couple of weeks ago, I read an extremely fascinating article from Wired magazine about Nike+ , one of those ideas that makes me marvel at how much brilliance is involved in making something that seems so simple and obvious. I strongly recommend reading the article to anyone who… (a) w

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